So let's say 10 percent of that 40 million decide to try it out and 50 percent stick with it. I'd say that is a reasonable conversion rate maybe a little less. Not to sure what the percentage of roku, apple, and amazon fire TV users pay for extra services, but how many of them actually have live TV available from all those networks on the vivalive website? 40 mill x .10 = 4 mill * .5 = 2 mill subscriptions x the most popular subscription $15. mo. = 30 million revenue a month. Wtf is wrong or negative about that? 30 mill x 12 = 360 million annually.
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