It tells me:
1. Management is active in expanding their offerings on the site.
2. They're active in gaining market share/marketing themselves.
3. They have a competitive platform - a 3rd party chose them for their initial coin offering?
4. They may generate some revenues.
Blockchain is a very young space, and there a number of cryptocurrencies out there (BitCoin, Ethereum, etc.). If they are able to make small revenues on high quantity transactions, they may do very well.
In my opinion, a company like this has the potential to profit from the surge in general interest in cryptocurrencies. How many other public crypto-exchanges are there out there?
GLTY
Long DIGAF