Cott threw away his playbook when he was fired. It was burned. Check the records and listen to the CEO (jerry Fowden) after he took over and even years later. He admitted they had veered way off track and he got them back to executing. He dumped the teas and dog waters and branded energy drinks etc that willis launched. He pulled the company from the brink of bankruptcy caused by willis. Willis believes he helped turn around Cott but it was the opposite
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