Well, I think Q2 going to be, as previous, very disappointing (maybe a little more than expected due to 4 locations preparing to launch day 1 of Q3)
Then you have SL and cultivation coming online (oct?), then possible additional locations/acquisitions (CA), which will require redesign (interiors) and rebranding (at the very least) and from their design/brand/interiors, won't be too cheap....throw in staffing for SL, cultivation and any additional locations, throw on top NJ positive movement and prep (even if only groundwork to prepare)........going to be a lot of Q3,Q4 costs....
Returning to market psychology and consumer confidence, etc: While such rising and additional costs have caused a problem in the recent past, given that people have now seen the partial results (new CA cultivation, 4 locations live recreational), maybe people will relax a little more than previous about the spending.....and see it's positive forward movement...
Set up is costly.......extremely...
Further bright side though regarding the above is makes it a lot easier when you have 4 rec location's revenue pouring in ;), so.....
I think another key turning point might be March as well...(NV up, CA NJ transition, and then 2017 final as well as outlook for 2018 which will probably surprise people ;)
Once CA and NJ operations commence (and existing NV coming in), they'll be fine. Seems to me the majority of all costs related to prep and launches. My position always the same, 2018 they're going to post $200MM+, full blown NJ plus SoCal retail could push em towards $250MM+.
I don't know....300+ employee's, 200MM sales......not bad for a "scam" company eh? ;) lol