From your link....
'Of course, the question of how long this data will take to hit press is pertinent primarily because the longer it takes, the more cash this company has to spend to meet operational expenses. At the end of March, cash on hand came in at a little over $2 million. Chances are, then, that we are going to see a near-term raise to fund the ongoing investigations and – as a result – some degree of dilution on any early-stage positions'.
There's the answer as they started a paid promotion.