Also, I'm pretty sure Leafly is a similar type or company to what IMTV is trying to be. It's my understanding that Leafly does pretty well. People use it. So it's not a dead business strategy.
The negative part of this partnership was the timing. If TXHD would have teamed up with a marijuana company in January, it would have seen a spike.
But like I said, this is still a positive for future possibilities. I'd rather have this partnership than have zero partnerships with the pot sector.
No reason to be negative here.