Tom is waaay too clever to casually use ...'thrived' instead of 'thrilled'..? LOL ...no way:
The goal of the “Thrive” campaign has been to raise awareness of Kaiser Permanente in the minds of consumers and purchasers, and to increase their willingness to consider Kaiser Permanente as their health care provider. After the debut of the ads last year, the “Thrive” ads are now in the top 10 percent of all health and health insurance advertising in terms of recognition, making the connection between the ad and Kaiser Permanente, and likeability. Research also shows the campaign has already significantly changed consumer perceptions, showing an increase in non-members’ perceptions of Kaiser Permanente as “being serious about proactively keeping people healthy, and making you feel secure that your health care needs will be met.”
“We want consumers to understand who we are and what we stand for,” said Bernard Tyson, senior vice president, brand strategy and management. “The success of the message of health and prevention can be measured in how it has galvanized our employees, physicians, and the marketplace. “Thrive” is now the rallying cry for how we care for our members. When we say ‘may you live long and thrive’ we really mean it.”
“Thrive” has become the lens through which wide-ranging Kaiser Permanente initiatives are framed, among them:
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