Most marijuana smokers are discrete because its illegal, not because they would like to hide in their basement. Its either that or risk arrest, and yes getting SMS would definitely bring even more red flags but the world is moving towards legalisation. People are coming out of the dark. Their are smoke bars popping up in Canada and U.S. just like Amsterdam so this will become a great and necessary medium for marketing purposes. People will get comfortable with it and sign up for it. Again some stats on SMS
The IMTV announcement is worth less than nothing to $TXHD. Their share price is $0.0007, they have no revenues, and $28k cash. They're a brand new start-up with 1.25B shares outstanding.
I don't think the websites IMTV are working on are even live, let alone revenue producing. LOL