65 was from the company themselves. For a startup 65 subscribers in a week is not bad, but the comparison to Netflix, a company that has continual growth of over 1.5 million subscribers last quarter alone and over 100 million worldwide tells you all you need to know.
There are no deals or LOI or anything with China. It's simply the "idea" of going into that market. Chinese regulators won't let that happen. China would never allow US news or anything unregulated to be broadcast in their country, so that whole story line is ridiculous.