I wouldn't call it chump change. Sure, a million total from the board would have been nice to see, but there is a certain randomness to it as well. It's like fast food workers deciding they should all be paid $15 an hour and expecting to be taken seriously. Hmmm... $15/hour... they must have felt $20/hour would be seen as TOO greedy, so $15 is good. It required no actual thought, no math nor data... If they said $14.93/hour, there might have been some data points utilized to derive that figure, and maybe it would be a justifiable number. But $15 is just some random BS made up number, which, in reality, is not unlike our suggestion for $1M contribution from the BOD.
I don't know each BOD member's financial situation - Surely Robin Leach would never have created an episode about any of them, and a 90 foot yacht probably doesn't await them at one of their numerous waterfront villas. Instead they could have kids in college, a couple nasty divorces behind them leaving ridiculous alimony payments... Our suggestion of them chipping in a cool milly would certainly have been above and beyond what constitutes a show of good faith, and sounds great as a nice round number. But the board of directors is now how big? 6 or 7? Plopping down $30 to $40K out of pocket because us yahoos on a message board want to see a "show of faith" effort from the BOD seems like a pretty good results in my honest opinion.
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