Pretty short sighted to say SNS is that much better or to say SMS wont be effective. Not saying TXHD will become a leader or anything but the SMS industry is growing quickly. There is a ton of money to be made and control of good short codes(420-420) will make a huge difference. Companies wont care who they use so much as they get their target audience so TXHD still has an incredible chance. Quick google search on SMS growth will give you lots of results-heres some examples:
News 
Market Data 
Discover 
