The stock was up due to the PR the company released last week , Period.
You've obviously followed the stock for awhile, after reading the PR the content of the details are nothing more than a push to raise share value before the Reverse split. If you find opportunity in the day/swing trading , then good for you. However, for past & future investors this company sucks and has a proven pattern of stinking it up. Don't feel like naming the long list of disappointments with the company or the severe lack of communication or ability to execute projected deadlines by management. Not to mention the constant dilution/financings due to lack of revenue versus the Massive cash burn rate.
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