Medical technology pioneer INSIGHTEC goes global with the lorries
By Hannah Patel in News On June 26, 2017
After a competitive pitch, medical technology pioneer INSIGHTEC hired us as its US retained agency, expanding the already existing partnership in the UK.
Xen Mendelsohn Aderka, vice president of marketing at INSIGHTEC, said: “We’ve already been working successfully with the lorries’ UK team over the last year, and have been very impressed with their can-do attitude, creative thinking and results. When we first met the US team, we got the same feeling – it’s clear that the same culture spans the company. We’re looking forward to working with the global lorry team to develop and tell the amazing INSIGHTEC story to a much wider audience.” Founded in Israel, INSIGHTEC is a world leader in focused ultrasound technology, a non-invasive therapy platform that is redefining surgery and transforming patients’ lives by providing effective treatment for conditions such as essential tremor, uterine fibroids, prostate and bone cancer. With high success rates and minimal side effects, INSIGHTEC technology has been embraced successfully by world-renowned physicians in 130 medical facilities, including Stanford University Medical School and Brigham, Women’s Hospital – Harvard Medical School, and Imperial College.
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