He is crap musician but hes most viewed videos has 2.3 b on youtube so hes very famous to youth same like bieber and other pop stars so it might be nice and he knows other rappers like snoop dogg etc who are known smokers.
Cash if wiz is coming on board in any meaningful way or any major celeb its the spark that will ignite the timbers, i always thought if that happened game over.
He or someone of his caliber could sell a million of easy grinders over night, no exageration.