Hey Taco, This is not a personal attack I am just wondering if you are a shill? I can't believe an IR personal would be telling you so much information to just a regular Joe. You must be a somebody and might be nice if you disclose who you are and what roll you work for at Pulse?
Coconut water perishes very easily. That's why some CW products need to be refrigerated even retail. The use of a can for Cabana CW was a very good move by Yates. It preserves CW very well.
Fresh CW degrades very quickly when exposed to the atmosphere and normal temperatures. Concentrating it for easy & cheaper shipment destroys important nutrients. Pulse does not concentrate its CW and has intelligently chosen to package it in a can, and a very attractive one! Some other brands require refrigeration at the retail level because of the packaging.
The Pulse Cabana can allows it to be stored for longer periods without refrigeration and without the danger of perishing.
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