Paying big will show a high level of confidence in the material. That kind of confidence will help them sell the product in future...just like Lonzo Ball has done selling himself.
Some action with a few major ortho players AH. Medtronic has decided to buyback 5B worth of its stock and increased dividend 7%. ZBH had 1.5m shares traded AH and all appear to be off the bid routed via NDD so all foreign trades. Stryker had a modest 86k shares traded. JnJ also saw 1.5m.