NBC Sports Jumps on the Esports Bandwagon. Despite modest ratings for ESPN and TBS, the Comcast network is launching its own contest around the soccer-racing mashup ‘Rocket League’
In 'Rocket League' from the independent developer Psyonix, players use vehicles
Comcast Corp.’s NBC Sports on Wednesday said it would televise an esports tournament later this summer, the latest broadcaster turning to competitive videogaming to grow viewership at a time when many consumers are cutting the cord.
The cable network hopes a tournament built around a popular quirky game called “Rocket League” will attract hard-to-reach viewers—particularly younger males—who increasingly are ditching cable...
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