Yes but there is already heavy competition in non-medical. HOWEVER, there is supposed to be something unique about their formulation or method of sintering that may give them an advantage for certain applications. Since Sonny hasnt actually shared the details of what specific applications we are left to guess. It does involve Aerospace & electronics...hello Kyocera is this thing on?
Will Zimmer license the tech to Kyocera? Will there be some sort of hybrid JV? Hell if I know.