i don't think it's because of a poor strategy. i just don't think reeltime wants the spotlight...yet. i think the whole upcoming launch is to prove themselves to the studios. it is certainly not to make money, since their current content probably won't pull in many subscibers.
i think a month or so after the launch date is when you'll see the PR/advertising machine start to churn. that is when the big payoff will be...for reeltime and their investors.
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