Takes money to get in to the market. 1m dollars not really much considering how much market share will $BMXC gain with it. I work for a giant corporation. They spend billions on gaining market yet their stock is around $116,- and because the product is perishable the first six month to a year the new products ends in the dumpster.... $BMXC's product is NOT perishable! With all your experience you should know when to push and when to just stop.