ERBB doesn't have to successfully compete in the long term..Meantime, they only need to give illusion of potential business...rent a building, join an MJ affiliate program, install a couple vending machines...PR hype continues enabling insider CD selling...milk the erbb cow dry, start all over again with Panpacific..
Nitch players will be fine and all co. that cater to small growers. Think micro brewers vs. Bud[an hows your bush] they do fine.look what Sam Adams did. Not to mention mj supporters are not the biggest fans of the establishment. Given a choice I will not buy from Pfizer.