lol but he's talking about using a piece of software that does pretty much the same illegal function as the dvd software that copies the movie you rented from Blockbuster.
Amazon provides protection, and if you go out and get a piece of software to crack it then you've broken the law... but if you notice, that article is EXACTLY about how to break their piracy and use the content on other devices... by saying "don't", he's saying "do".. but doesn't want to get in trouble.
that's a blog on a gaming network site - those guys are cracking and copying games as fast as they can be published.
it's nearly impossible to stop piracy - as soon as new protection comes out, new cracking software emerges. the best protection has been hardware based... and we'll see if the strategy includes the Reelbox at some point.
but obviously amazon's use of the PlaysForSure DRM was enough to get distribution rights owned by a few of the bigger guns - that and i'm sure their name.
apple will be interesting... they have had the biggest success to date with digital distribution.
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