I am trying to be realistic and not a downer. I will use this to cite my stance: Sometimes when you are starting out with something new, you have to spend 7 million the 1st quarter to only make 4 million in return. Investors see red numbers and sell like crazy if they have no clue whats going on. The next quarter (after all the development cost are buried and paid for) your next quarter after will show you where you really stand as a company.