Relax. Follow the DD, not the noise or even the pps. Take those two out of the equation and its too obvious the company and much much MUCH more coming. Take a deep breath and think about it with a clear mind.
7 come 11, High Low Yo, roll the dice, it's basically a race to gather shares and wait for the next Press Release or the Skull & Crossbones removed from the pirate ship and back to our Royal Mail Ship status.