Yeah... I honestly haven't done a great deal of "digging" or even really closely watching how it trades from day to day, shorts etc.. This company is as legit and sound as it gets.
Most don't know that on average, there is a new Marriott managed property opened every 14 hours. Almost 2 per day. Taking over the industry in certain ways and gaining more & more leverage against oppositions such as discount websites i.e. Expedia and so on, along with competing hospitality management companies. Especially after the acquisition of Starwood. Marriott now has the largest rewards recognition program in the world, literally.
The strategy behind this company is what continuously blows me away.
Now over 30 brands that tailor towards every segment of traveler throughout every edge of the world.
On another note regarding strategy....Many do not realize that the select service aspect of Marriott is one of the key components of revenue. So even if the market gets rocked, the most affordable options in their portfolio will only attribute at an even higher level. The soundest foundation imaginable.
Of course, this doesn't mean it's going to go up or down day to day, month to month or YOY. Simply a solid indication that this is a long term investment that is set for incredible success, as well as weather any possible 'storms' that other companies in the same sector may not last through.
All in my opinion, of course.
~G