This is a longterm investment.... the restaurant business can take time to build. Although with Jillian Michaels onboard now I expect this to really speed the process of building this chain quickly. It typically takes 3 months once a " position" in a company is named to get things going. This Summer and Fall could be full of news of stores opening across the country because of this! This stock is about to become a steady workhorse for years to come!