They say they are gonna do it when the time is right
My current belief/hope/suspicion is - their new website they are touting will have a new URL (the new name of the company) - they need that project to complete to do it all at once (will be confusing to say our name is now X, still find us at hemplife today.com) - tech projects always get delayed (especially for a company where it isn't their core competency)