I like the "long term core position" strategy because that's the way to approach this stock. The reason is the growth trend of the company through the years is clear for all to see and there is no compelling reason why this will change; the way I see it, it can only accelerate. Their association with the Planet Group of companies should also be very positive.
Besides they have an excellent record as being one of the top media companies in the Nordic countries. This is based on customer satisfaction, after all that's what it's all about.