Pink sheets are judged differently than the rest of the market. Pinks sheet price changes are almost always calculated from the recent low, and lord knows there are a ton of those here in IMSCQ. Don't ask why the calculation is done that way, it just is!
So, if this was a NASDAQ stock, and if I held this from 70 cents to 7, that would be considered a 90% loss. But, in a pink, 7 cents is up from 6.5, and that's all that matters.