For example he could have said he would try to sell the shares for $1.00 and if so, the company would be worth $29.6M. But nobody would have believed that.
Or he could have said he would try to sell them for $.01 and in that case, if successful, the company would be worth $286K, but then nobody would have bought his worthless UNGS shares.
So he picked the Goldilocks lie....$.25 with a company value of $7.4M....just the right amount to mislead investors into buying worthless UNGS shares.....and he was successful.
I call that fraud, but that's just me.
(And here is where we hear that Wayne doubled and tripled his money while hyping this lie.)