And USA Today would be the perfect playground... This is the second time I have referenced USA Today, however I do not work for them or in no way am I trying to enhance subsription of that newspaper. (Just thought I better throw in a disclosure)
I believe our SmartMob network established here at the Asylum would be able to decode the riddle in no time flat, similar to the ad-campagign that StarBucks ran this summer. Then we would have to split the pot amongst ourselves. The only problem with that is who will officiate dividing it evenly?
clawman, that is a perfect example of what will happen in many many forms by advertisers that will cause cell phone manufacturers to scramble to deliver their phones with QODE in place, ready to reveal the first "treasure".