Keep in mind that Management ( basically Niclas and Lars) control 70% of the outstanding shares.(they added 170 Mil shares last year alone)
They see this company as their retirement package, love the job are relative young guys and are in no hurry. Their goal is to maximize the value of the company over time as past history shows.
They are also part of the Local Planet organization/group of companies which basically allows them to operate worldwide; I would not be surprise if sooner or later they popup in China. Also this gives them access to major Nordic companies, their home turf, and any involvement with say, IKEA and the like would basically double the company/income.
As I see it this is not a short-term investment but long-term and you will reap the same benefits that they will reap whatever they plan to do with the company in the end; and I can promise you they don't come cheap!
It is not always possible to "park" your money on sound fundamentals and know you can happily carry on with your life.
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