Oh Oh I know this pick me pick me! Heddle is just a POS accomplice! That's it's...not rocket science here and they're not selling widgets but if you drink the koool-aid over there we can talk about CE's too! BAAAAAD!! :)
Because it's the basis of the only question that is important, why haven't they succeeded in selling a machine? How long have they been at this? Is the technology not good enough solution?
This is the only dialogue that matters and instead all that every is discussed is hidden trades and market manipulation. Why does any of that matter when the company can't sell a product for compensation?