Times Square ad?? No one has provided documented proof of a series of ads as Viva announced on Twitter.
It was a one time 8 second ad which included a promotion for the CEO's girlfriend who was singing at the Copacabana in Times Square. Viva was probably thrown in there as a favor. The company failed to provide an ad schedule from Outfront Media which would have proven they had a contract to advertise from April 1 - December 31. Viva claimed they were "taking over Times Square", yet no other ads have been observed since that one time cross promotion on March 24. Outfront Media failed to confirm a relationship with Viva.
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