PLSE , biocqr ..the most important part of the Streetsweeper article you cited is the following
" * Important Disclosure: The owners of TheStreetSweeper hold a short position in PLSE and stand to profit on any future declines in the stock price."
So if they were short 30,000 shares when their hit piece hit the wires , looks to me like they covered at around 12.30 ET ....made $30,000 on the trade ...paid Sonya $500-$1,000 for the article ...and moved on to their next target.
JMO
Kiwi