I suppose hate if you will but look, plenty of companies had tough times in the early stages. But look at what's going on now. There's actually a production line and product (lots of it from the look of things). I don't argue with the past, but right now, in the present, it's looking like they could finally have something going on. Cautiously optimistic right now and I think we wait and see what this production, new design, new branding, and new formula does for the numbers that matter the most in the coming quarters.
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