They sold 40k 'wholesale' units with attending 2 shows, so it's actually $2mil booked in sales because it wasn't advertised or widely available to the general public yet. Since they've effectively worked out the kinks with sticky weed by changing the blade and upgrading the motor, it'll be a different story starting next week with a full 'retail' roll out.
There's no comparable product in the market that can prove to outperform the Easy Grinder. Period.
Chinese manufacturing capabilities for a similar but inferior product is 100,000 units/month.