This isn't a novel idea selling diaper in Africa - look at all of the Chinese manufacturers that are selling there.
"Plants and distribution points in East, West and South Africa currently represent the core focus of P&G’s African operations. Strategies are fine-tuned for a different set of challenges in each region.
The $50 million Kempton Park Plant in South Africa epitomizes P&G’s “low-hanging fruit” strategy. P&G originally entered South Africa with hair, beauty and hygiene products because Unilever had already dominated the laundry detergent market. The new plant will expand its market share in the same way. Along with Pampers diapers (which has a 40 percent market share in South Africa), it will also manufacture products in categories that competitors have yet to capture.
In West Africa, P&G established a plant 75 miles from one of the world’s fastest growing cities in Lagos, Nigeria. This plant serves at the hub for P&G’s West African expansion. Oil-rich Nigeria is quickly developing, and a second plant is being planned in order to supply the demands of the region’s ballooning middle class."
BMXC is late to the party and certainly doesn't have the capital to compete with P&G, Unilever...
They will be about as successful as they were on Amazon.
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