It should be expected. The price runs up on one fool with more money than brains making a large buy. Other fools get all excited and start buying ("Something is happening"). Curiously the one big buyer just happened to buy before a "promotion period". Not many buyers are suckered in during the promotion period so now the stock will continue its drift back down to the lows as the toxic lender makes it regular crash sales. Then Briscoe will con the suckers with more hype.