Obviously dilution. Most likely conversions. That's how they work. Discount shares get sold which lowers the pps and allows the next conversion to be at a lower price. This gets them more shares for each conversion.
They can bring this down to .0001 and still profit for months. Because most conversions are based on a discount to the recent low. So even at .0001 they can convert at .00008 and get 20% on their money (or whatever the discount is at)
Eventually the CEO will step down and a new one takes their place. This gives the past CEO the ability to sell their shares without reporting requirements.
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