An ad on Times Square costs up to $1.6 million per year depending on frequency. OUTFRONT Media at 1500 Broadway handles the signage Viva is allegedly advertising on. No one has posted a video of VIva's ad since March 24. On that date an ad ran promoting the Copacabana and Falcones's girlfriends gig there. Viva was featured for a few seconds at the end of the ad spot. Had there been anymore ads, someone from Viva would have posted a video of it.
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