This is all good and nice, but the problem with Jillian its that she doesn't command the same influence as other moms, like Jessica Alba, or as much as it pains me to say it, Kim Kardashian, who have more influence on their social media platforms.
Look at Jillian's twitter feed. Giggles gets lost among several other product endorsements, and there were only 50 or so likes and 25 or so retweets.
Not trying to be a downer here, and I am sure there are plenty of creative ways to get the most of of Jillian and Tia's endorsements, but an occasional tweet now and then isn't going to do nearly as much to draw in customers as a positive experience from a "normal" mom who returns with one of her friends and her friend's kids, and so on.
If we are going to resort to using celebrities to promote the company, I hope that future ones will have more reach than Jillian's 25 retweets, etc.
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