It's because he wants to release when he's got a few major celebs most likely. Why release if you only have one
Also won't release until the transformation of debt into equity is done. Investors want value, an upside to their investment. When they are in place he will release. Not until then imo.
And I'm just speaking as if I was in Roberts position. You have the Fan Pass app, you're meeting with the investors who will transform that debt right. What do you do. You show it to them along with a potential broadcaster list and say now how about a commitment from you before we release this HUGE app that's no doubt going to go viral.
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