VNNYF hasn't been trading in Canada for about a month now. It was halted pending Company news. When it resumes trading in Canada, which should be soon, we go BOOM!
I think the goal of the pumping is to put Vinergy back on people's radar more than immediately and substantially pump up the share price. It is important that news of the MJ Biopharma acquisition reach as many eyes and ears as possible to ensure the impact of that news reaches its potential. The impact of other, possibly big, news that is unveiled post-halt would also benefit.
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