It's called "Developing BIG Money Connections" who will back you, which Mr. Bishop seems to be successfully doing. He is also establishing a very public and visible persona connected to esports, in general. He is establishing himself as a major RECOGNIZABLE industry player. I believe you are underestimating AMLH. Your loss = MY GAIN. GLTY.
Buybacks take CASH, which a 'quote startup' does not have.