1) To focus on share price, and invest in stocks that consistently increase in value, and are participating in the record-breaking bull run of the markets, or
2) To not focus on share price, and be invested in a GPRO while it has lost 91% of its value over the last few years, and is still in the midst of a free-fall?
Call me "short sighted", but I pick #1.
I'd rather be riding the top two lines than trying to catch the falling knife on the bottom line on this chart: