...the NAZ appears kinder to Beverage Stocks than the OTC.
$CELH has a ~$150M market cap today.
Average TTM P/S Ratio on OTC = 3.39
Average TTM P/S Ratio on NAZ = 4.82
But make no mistake though, the day before the uplist is an excellent exit point / short play depending on what you want to do. I base this on LTEA and NBEV's recent uplists. LTEA had a $30M market cap based on $1.5M in sales (yes, a 20 P-S multiplier). I shorted it. Meh success though. It's market cap today is $37M. Share price is about half of what it was previously, IIRC.
$nBEV had 22.7M shares outstanding, a $5.34 share price, and a ~$120M market cap. Today, it's got 35M shares, a $3.75 share price (trending down), and a $130M market cap. I hedged. It worked better than I wanted.
The professional traders on the NAZ didn't savage these stocks. The market caps remained stable. The dilution does that all by itself.