Look, if Prince can decide he needs a giraffe at 2:00 AM, then some other celebrity can decide they need this company.
Why buy this for 1.00? To make me semi-wealthy. No other reason needed.
In all seriousness, though, I don't know why they don't market this for industrial purposes. Surely, a water that alkaline could be used for some productive purpose that has nothing to do with drinking. It's almost bleach for chrissakes, use it as a sanitizer, polymerize rubbers, precipitate crack IDGAF just go earn a profit already.