You have to understand, a small startup company has to prove themselves with smaller distributors and smaller grocery chains before the big boys will even consider taking them on. That's exactly what this company is doing. They have landed distribution with smaller distributors, have landed a smaller grocery chain, Lucky's Market, and have multiple online outlets.
This all doesn't happen overnight. Kona is a long play and they are laying the foundation to be a very successful company. With that said, I think their sales team is doing exactly what they need to do.