Read the PR... nowhere in the PR does it say they are advertising to the shareholders, they are merely informing the shareholders of a massive nationwide sale they are running. I like a company that keeps the shareholders informed of what they are doing weekly, I guess you don't?
Unlike most companies that have "real" fluff PR's this company's PR's always talk about what they are doing to increase revenues on a quarterly basis.. which is GREAT for shareholders.
But let me guess, the only PR you want is about the namechange?